Published for:  Monday, 12/1/2008

Media Information

Safe online shopping starts here

HISTORY & WHO'S BEHIND SHOPSAFE? was launched in January 1999 and re-designed in May 2000 to make it even easier for the public to find safe shopping web sites. In the United Kingdom, the company behind ShopSafe is Edward Robertson LTD. Established in 1996 they are experts in setting up online stores, and have used their knowledge to put together the ShopSafe service. You can go to the Edward Robertson web site.

Other sites in the Shopsafe Group are owned and operated by ShopSafe Pty Ltd ATF The ShopSafe Trust. In Australia, was launched as a local service in July 1998 and relaunched as a multi-site global service in 2002 with cooperation and assistance from ShopSafe UK. has been on the web since 1998 serving both the UK and Australia. In early 2003, a transition was begun to move the focus of to serve consumers in the USA. was launched in October 2003 to serve consumers in New Zealand.


ShopSafe is a consumer guide for online shoppers. It is a shopping directory that lists only well designed secure online shops and stores. When examining a site for inclusion into the ShopSafe directory we look for:

  • Online ordering and security of credit card payment transactions. (Your site must offer a choice of payment options. Sites which only offer a single proprietary payments services such as PayPal as the only payment option will not be listed on ShopSafe AU, USA, or NZ).
  • Delivery prices and information that is clearly displayed.
  • A wide range of products, suitable for "high street" consumers.
  • Sites that are based in locally (and display local contact details) and deliver locally.
  • Prominent display of customer service information.
  • Good design, making the site quick to load and easy to use.
  • A Privacy Policy


quote"The ShopSafe web site fulfills a basic need - to shop. We want our web site users to find what they wanted, show them some things they didn't expect and give them a good time while doing so." - Graham Miller.

quote"Shopping online with confidence online is all about trusting the retailer. Always look for a logo from a safe shopping scheme such as Which Web Trader or the ShopSafe "we're listed" logo on the home page. They've done the hard work for you in working out whether or not it's safe to shop," - Simon Crisp


We've searched the web for the best in well designed secure online shops and stores. We've checked their security, delivery, range of goods, prices and more, and have over 9000 listed worldwide. If you want to shop online in safety, then ShopSafe is all you need.


New to ShopSafe is the "Special Offers" section, where you can find big bargains on all kinds of products. A group buying facility means the price falls as more people buy. Be careful - it's addictive!


The ShopSafe group of web sites deliver over 1,100,000 page views per month to over 354,000 unique users worldwide. The number of visitors to the site is constantly growing. The most popular category pages are:

  1. Electrical Goods
  2. Mobile Phones
  3. Women's Fashion
  4. Footwear
  5. Men's Fashion
  6. Sport and Leisure
  7. Home Furnishing
  8. Gadgets
  9. Toys
  10. Department Stores
  11. Garden and DIY
  12. DVDs and Videos
  13. CDs and Music
  14. Health and Beauty
  15. Gifts
  16. Alcoholic Drinks
  17. Games
  18. Jewellery
  19. Books
  20. Travel and Holidays


The ShopSafe service continues because of sponsorship and advertising on the site.

For more information in the UK please call:
Graham Miller (head reviewer) on 0870 755 6111,
Simon Crisp (strategy and pr) on 0870 755 6116,
Sarah Brown (marketing and promotions) on 0870 755 6116,
or email

For more information in Australia please call:
Jim Munro (head reviewer) on 0755 999999,
Angela Munro (company secretary) on 0755 999999,
Denis Griffin (company accountant) on 0755 999999,
or email

Desirable Destinations in Australia

  • Chaff Mill Village

    Chaff Mill Village

    Clare, South Australia

    Award winning Chaff Mill Village consists of six luxury 4.5 star serviced apartments, innovatively designed by architect Max Pritchard to nestle amongst mature peppercorn trees overlooking the River Hutt. Come, stay and enjoy the tranquil garden ... Read more ›

    Price: From AUD $200.00

    Book now ›

  • Annabelle`s Cottage

    Annabelle`s Cottage

    Auburn, South Australia

    Annabelle`s Cottage is located in Auburn - the gateway to the Clare Valley. Annabelle`s comprises a romantic, secluded contemporary style 1860`s cosy cottage and garden. Enjoy the open log fire, heritage claw-foot bath, chocolates, wine and many ... Read more ›

    Price: From AUD $121.00

    Book now ›

  • Ficifolia Lodge

    Ficifolia Lodge

    Parndana, South Australia

    Modern self catering accommodation situated in the heart of Kangaroo Island at Parndana township which has a fascinating past and a living heritage. Parndana`s main street character takes you back to soldier settlement days after the Second World War. ... Read more ›

    Price: From AUD $110.00

    Book now ›

  • Port Augusta Caravan Park Cabins

    Port Augusta Caravan Park Cabins

    Port Augusta, South Australia

    We welcome visitors to our quiet and shady picturesque setting. Four self contained leisure units with ensuite, air conditioning, heating, and television (two to five berth), 13 self contained cabins with air conditioning, heating and television (four ... Read more ›

    Price: From AUD $60.00

    Book now ›

  • Robe House

    Robe House

    Robe, South Australia

    Robe House is the oldest house in Robe, built in 1847 and is heritage listed. The house has thick stone walls, high ceilings, a wide verandah and has been completely renovated. It contains comfortable furnishings and modern ensuite bathrooms. Set in an ... Read more ›

    Price: From AUD $130.00

    Book now ›

  • Black Jack Get-a-way - Magpies Nest

    Black Jack Get-a-way - Magpies Nest

    Orroroo, South Australia

    Magpies Nest is a hideaway cottage nestled on the outskirts of Orroroo, overlooking the Pekina Creek, home to majestic River Red Gums and plentiful bird life. This cosy, comfortable, fully furnished cottage has two queen size beds and two singles, all ... Read more ›

    Price: From AUD $120.00

    Book now ›

  • Anchorage at Victor Harbor

    Anchorage at Victor Harbor

    Victor Harbor, South Australia

    Heritage listed guest house/hotel on the seafront in central Victor Harbor. Seafront rooms with balconies including private spa rooms, gallery suites, ensuite rooms and traditional bed and breakfast style rooms. Ambient dining in fully licensed ... Read more ›

    Price: From AUD $40.00

    Book now ›

  • A Taste Of South Australia

    A Taste Of South Australia

    Adelaide, South Australia

    Join A Taste of South Australia`s wine lovers tours for a personalised or small group touring. Enjoy the local hospitality of all wine regions of South Australia including highlight tours of McLaren Vale and Barossa Valley. Enjoy the best food, wine and ... Read more ›

    Price: From AUD $373.00

    Book now ›

  • Brice Hill Country Lodge

    Brice Hill Country Lodge

    Clare, South Australia

    Nestled in the heart of South Australia`s internationally renowned Clare Valley, Brice Hill Country Lodge offers the finest accommodation in a tranquil and private setting. The Lodge, with its luxuriously appointed serviced suites named after local ... Read more ›

    Price: From AUD $180.00

    Book now ›

  • Brownlow Holiday Unit

    Brownlow Holiday Unit

    Brownlow, South Australia

    Brownlow Holiday Unit offers fully self contained accommodation only 100 metres from the beach and approximately three kilometres from the Kingscote Post Office. The unit sleeps four people with one double bed in open planned living space and separate ... Read more ›

    Price: From AUD $85.00

    Book now ›

Can't find what you're looking for here?

Try a search of this site. It works!

What can we find for you?

All else failed? Let us help. If you want to see more here, please e-mail Please do not change the subject line of your email. If the subject line does not contain "Add to ShopSafe Online Shopping" it will not be read.

ShopSafe uses and recommends Dell Computers

You can view today's Alexa worldwide traffic rankings for ShopSafe by clicking here!

Last Modified on: Sunday, 11/30/2008
Refresh or [F5] to check for a later version.